In the modern digital age marketing strategies have changed and businesses are employing unconventional tactics that capture the attention of the target audience. As the rush for visibility grows, more innovative ways such as Guerrilla Marketing, are in place.
In this article, we explore how businesses are using guerilla marketing in the digital space to grow their presence. Read ahead to learn about link-building efforts, SEO, and more considerations in this strategy.
Link Building for Small Business
Link building assists business owners through their marketing efforts. Most businesses set aside a budget to cater for link-building marketing as they look for ways to build authority. The landscape is changing as guerrilla marketing in the digital space becomes popular.
Businesses such as Seeders are using more creative tactics to gain backlinks organically. This technique is crucial for search rankings and driving traffic to their websites.
For instance, a liquor company can organize a spontaneous event near a public space like a as a park, attracting members of the public. During the event, people take images and share them online using branded hashtags attracting backlinks.
Low-Cost, High-Impact Digital Strategies
In traditional marketing strategies you need a huge budget to create a massive impact on marketing efforts. In contrast, guerilla marketing is appealing because it doesn’t rely on hefty budgets to be implemented.
The technique depends on how creative a maker is and how their creativity is able to evoke emotions from the audience.
Check out some strategies with low cost but high impact.
- Use of an exciting street art: In this strategy you need to do it creatively and correctly as it uses a visual tool that draws attention online and offline. You may use graffiti with your brand message that attracts passersby to take photos and share.
For instance, a coffee shop creates street art graffiti to attract passersby who take photos and share them online.
- Pop-up events: These are spontaneous marketing activities where you invite people to interact with your brand. The setting is supposed to be unique as the event generates a buzz that offers immediate exposure to the targeted audience.
Such an event can be a clothing brand holding a pop-up event in a park and giving discounts to those attending and sharing the event on social media.
- Flash mobs: Here, you have a group of individuals performing a surprise activity in a public place. This activity grabs the attention of spectators who record and share it online.
- Social media campaigns: These campaigns are common today where businesses develop engaging social media campaigns that engage the audience directly. It generates an interaction that is supposed to go viral, increasing brand visibility.
Leveraging Local SEO for Visibility
Local SEO is critical if you want to succeed locally with your brand as it needs to be visible. Using local SEO helps businesses to alert customers locally about their presence. Pairing it with guerilla campaigns generates interest in a specific area.
Here are tips to improve visibility with local SEO.
- Optimize Google listing: This step requires you to optimize your online profile by making sure that you have a quality profile with details like your location, services, and hours available.
- Use local keywords: You need to research and get location-based keywords related to your business. Add the keywords to your content on the website which inturn will recommend it locally.
If you combine local SEO with a well-executed guerilla campaign, the chances of driving local campaigns and boosting presence are high.
Measuring and Analysing Guerrilla Marketing Efforts
Measuring and analyzing guerilla marketing efforts is a better source to know if your strategy is working or not. Even though it may be challenging to know how the campaign outcome is impactful, you may still use several tools to measure your efforts.
Monitoring social media engagement is effective when you track comments, shares, and likes. You may still check the engagement to know how the campaign is doing.
You may also check the website traffic and conversion rate. A tool like Google Analytics and Semrush can assist you see how visitors sign in and out of your website.
Lastly, you can check the backlink growth if you had included link building as part of your strategy. If you notice more backlinks to your site, then you know there is growth.
Ethical Considerations and Best Practices
When using guerrilla marketing, the chances of going against ethics are high since the campaign involves disruptions and innovations. As much as you push boundaries, you must keep principles in place.
To ensure ethical considerations, do the following;
- Communicate your transparency in partnerships by disclosing what is contained in the agreement.
- Adhere to privacy and only collect acceptable information. You may also communicate to users how you’ll be using the information.
Conclusion
Guerrilla marketing in the digital space is growing. Small businesses are using it to gain an online presence. The strategies have proven to be low-cost with high-impact compared to traditional ways.
While using the guerilla campaigns, make sure to track the marketing efforts. Also, inform the audience to make sure you abide by the marketing ethics.