Instagram DM automation is widespread among businesses using social media platforms. A 2024 survey has revealed that Instagram is the second most used app for this purpose, topped only by Facebook.
79% of marketers declared that Instagram is their go-to platform for marketing purposes. Thus, it’s not shocking to see that direct automatic responses have become essential for companies, and we’ll teach you how to improve your marketing with this technique.
Additionally, businesses often wonder how they can see deleted messages on Instagram, which can be crucial for tracking customer interactions and maintaining communication records.
Is It Possible to Automate Instagram Messages?
The idea of automating DMs may sound very strange to you if it’s something you’ve never done before. With automated messages, you make it easier to respond to users in real time, preparing answers for those who ask questions or have just ordered something. The answers are for FAQs most of the time.
You can set up two different types of DM automated replies, respectively:
- Away Messages – An away message represents an answer your customers will receive to common questions. These include but are not limited to costs, complaints, addresses, discounts, and product orders. When your customer asks a question, they will get a reply automatically, even when you’re offline.
- Auto Replies – These are short answers that you prepare in advance. They will appear in the chat section, so you will not have to write the same thing again and again whenever a client repeats a question other users asked. You can send these answers during the customer conversation.
Steps for Setting Up Automatic Reply on Instagram Business Page
If you’re a new business, perhaps you don’t know how to automate Instagram messagesyet. Before we get into it, you should know that this is a feature only business accounts have access to. If your account is a personal or private one, you won’t be able to take advantage of automatic messages.
Some users also purchase a robot account in order to deal with the automatic messaging aspect, while others connect their Instagram and Facebook accounts. That being said, here’s how you can schedule automatic replies:
- Go to your Instagram settings.
- Locate the “Creator” section.
- Add ready-made answers and messages. Set up a “welcome message” for people who just followed you or select “frequently asked questions” to prepare common question answers. You can also choose the “saved replies” feature to instantly respond to customers.
How Can You Find Saved Replies on Instagram?
Saved replies can be added from your settings menu. They come in handy when questions repeat themselves, and you don’t want to write the same message over and over again. But how do you use saved replies when a customer reaches out?
- From the conversation window, tap on the ready message icon from the message field.
- You will see a list of added messages. Tap on the one you wish to send.
- If you haven’t added a message, tap on the “+” icon and create a message.
The Benefits of Instagram DM Automation
Learning how to automate Instagram messages is great for businesses for a couple of reasons. Responding on time can have a positive impact on your customers, so it’s a feature you shouldn’t neglect. The good news is that Instagram makes it easier to send automated messages. With how many clients big companies have, responding to everyone quickly is a great challenge.
Here is how setting up automated messages can be beneficial in any scenario for companies:
- You can save time by preparing messages for repetitive questions, thus allowing yourself more time for things that need more attention.
- Seeing multiple FAQs allows you to build trust with your customers, who will appreciate that you took the time to prepare some information for them.
- Customers appreciate businesses that respond on time and like getting a reply instantly when they send you a message. It can help with customer retention and even bring you more customers.
- Setting up automated messages helps you respond at any time of the day, whether it’s at night or when you’re offline and cannot directly respond to a message.
- You will not need to hire an admin to take care of the messages.
Conclusion
Learning how to send automated DMs on Instagram can be a game-changer. Customers will stick around, appreciating your efforts to make sure they get a quick message back. Meanwhile, they help you build more trust with your audience and send a response at any time.
