With the rise of the Internet and mobile technology, digital marketing has become the primary channel for customer interaction.
Social media, search engine optimization (SEO), content marketing and email marketing are just a few of the tools companies are using to reach their audience.
Platforms such as Facebook, Instagram and TikTok allow brands to run targeted advertising campaigns, effectively reaching potential customers.
Analyzing data about consumers, their preferences and requests becomes the key to effective introduction of general goods and services to the masses.
With the help of special services, such as X-Ray Contact find someone by username, it is possible to know who has once placed an order, clicked on an active banner link and performed other actions.
In a highly competitive environment, companies are looking to stand out. A personalized approach to customers becomes the key to success. Using data to create customized offers and advertising campaigns increases customer engagement and loyalty.
Features of Using Digital Tools to Evaluate Advertising
Promotion of a brand, goods or services by virtual mail remains in demand and effective. It is a powerful tool in the arsenal of digital marketing professionals.
Despite the emergence of new platforms and technologies such as social media and messengers, the virtual mail basket remains relevant and continues to deliver significant results.
However, to understand how effective the implemented email marketing is, it is necessary to analyze and evaluate its results on a regular basis.
First of all, you can evaluate the click-through rate (CTR). The rate indicates the number of clicks on one or more links in the email as a percentage.
This number helps evaluate the interest in the content and offer presented in the email newsletter. A good CTR is within the range of 2-5%. The type of content and its relevance influences the figure.
You can also apply popular and effective tools such as:
- discoverability;
- spam complaints;
- bounce rates;
- deliverability;
- conversion rate;
- unsubscribe rate.
With X-Ray Contac’s secure service, you can also quickly analyze your advertising campaigns to provide consumers with quality content with a profit.
How Email Marketing Affects The Success Of Sales
Despite the emergence of new platforms and technologies such as social media and messengers, email marketing is still an important tool for increasing sales success.
A direct connection with a paying audience is the first reason why marketing and SMM professionals choose online emails.
It provides an opportunity to build a personal and trusting relationship, which increases the probability of repeat purchases. When consumers receive personalized emails that take into account their preferences and behaviors, they feel more valued and ready to make a purchase.
In addition, implementing email marketing campaigns help:
- Increase return on investment. Email marketing is considered one of the most profitable channels for increasing sales. Optimizing email campaigns, including subscriber segmentation and newsletter automation, can significantly improve sales performance.
- Automate feedback. It reduces time spent on routine tasks and improves the efficiency of customer communication.
- Measure results. Companies can track email opens, link clicks and conversion rates, allowing them to better understand their audience’s preferences and adjust strategies.
Regular, quality emails help strengthen customer connection and increase customer engagement. The more often customers receive useful content and promotional offers from a company’s online emails, the more probable they are to make a purchase.
Strategically planned mailings can also encourage customers to return to the brand after a period of time, which generates positive interest.
The use of modern services for analyzing and moderating consumers will help improve the understanding of the market and competitive environment. X-Ray Contact is one of the most sought-after programs among marketing staff. It provides users with in-depth analysis of various aspects of their campaigns, from open rates to conversions.
With an intuitive interface and advanced functionality, X-Ray Contact allows advertisers to identify the strengths and weaknesses of their strategies.
