Jasmine Roth is a HGTV star, a home designer, and a businesswoman who has made a big splash in the world of home renovation. Fans love her for her fun personality and amazing design skills.
But what really catches people’s attention is her money. How much is Jasmine Roth worth? And how did she make it? Let’s dig into her story and find out how her career helped her build her net worth.
As of 2025, people estimate Jasmine Roth’s net worth to be between $2 million and $5 million. Her money comes from TV shows, her home-building company, real estate deals, and even some side projects like selling home decor.
Now, let’s break it all down so you can see how she got here.
Early Life
Jasmine Roth wasn’t born with a silver spoon. She came into the world on September 17, 1984, in New Jersey. Soon after, her family moved to Virginia, where she grew up. Her parents were regular folks who loved fixing up houses.
Her dad was handy with tools and enjoyed building things like treehouses and furniture in the garage. Little Jasmine would tag along, watching and helping. That’s when she first fell in love with creating stuff.
Growing up, she didn’t dream of being on TV. Instead, she liked making spaces better. She’d rearrange her room or sketch little house ideas in her notebooks. Her parents flipped houses too, so she saw how real estate worked from a young age.
Those early days planted a seed. Even though she didn’t know it yet, they set her up for a future full of hammers, paint, and big dreams.
She went to Shenandoah Valley Academy, a private school in Virginia. After that, she headed to Northeastern University in Boston. There, she studied business, focusing on entrepreneurship and management.
College wasn’t just about books for her, though. She met her future husband, Brett Roth, while they were classmates. They hit it off, became roommates, and later fell in love. That connection would shape her life and career in ways she couldn’t imagine back then.
First Jobs
After college, Jasmine didn’t jump straight into building houses. She took a different path at first. As a teenager, she worked as a fitness instructor at Curves in Virginia. It was a fun gig that taught her how to talk to people and stay organized.
Later, she tried real estate, working as an agent in Boston while still in school. She loved houses, but sitting at a desk wasn’t her thing. So, she switched gears.
Next, she landed jobs in staffing and human resources. For a while, she worked as an account executive, helping companies find workers. These jobs paid the bills, but they didn’t light her up inside. Deep down, she missed the hands-on stuff she did with her dad.
Then, something big happened. She and Brett decided to build their own house in Huntington Beach, California. They worked on it during nights and weekends, learning as they went. That’s when Jasmine realized she wanted to do this full-time.
In 2012, she took a leap. She quit her corporate job and started Built Custom Homes, her own company. At first, it was just her, some tools, and a big idea. She wanted to design houses that fit people’s lives perfectly.
That move was scary, but it paid off. Her business began to grow, and soon, it became a key piece of her money-making puzzle.
TV Stardom: The Big Break
Jasmine’s life changed when HGTV came knocking. It wasn’t planned. She’d been sharing pictures of her home projects on Instagram, using hashtags to get noticed.
One day, TV producers saw her work and liked her style. They asked her to send a short video about herself. She did, talking about a cottage she was fixing up for her mother-in-law. That little video turned into “Hidden Potential,” her first big show, which started airing in 2017.
On “Hidden Potential,” Jasmine takes boring, cookie-cutter houses and turns them into dream homes. People loved her ideas. She mixes cool California vibes with practical designs, like adding storage or outdoor spaces. The show was a hit, and it put her on the map.
Suddenly, she wasn’t just a builder—she was a TV star. Hosting the show brought in good money, probably between $10,000 and $50,000 per episode. That’s a nice chunk of her net worth right there.
But she didn’t stop with one show. Later, she joined “A Very Brady Renovation,” helping redo the famous Brady Bunch house. Then, she won “Rock the Block” in 2019, beating other designers in a competition. Her latest gig, “Help! I Wrecked My House,” started in 2020.
On that show, she fixes homes messed up by bad DIY projects. Each TV job added more cash to her pile and made her more famous. Plus, being on TV helped her other businesses grow, which we’ll get to next.
Built Custom Homes: Her Main Money Maker
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While TV made Jasmine a star, her company, Built Custom Homes, is the heart of her wealth. She started it in 2012, and it’s based in Huntington Beach, California. The idea is simple but smart. She builds custom houses from scratch for people who want something special.
These aren’t cheap homes, prices range from $750,000 to $2 million each. When you sell a house that expensive, you make a solid profit.
Running Built Custom Homes isn’t just about building. Jasmine designs everything too. She meets with clients, listens to what they want, and creates plans. Maybe they need a big kitchen or a backyard for kids. She makes it happen.
Her style is bright and beachy, with open spaces and fun details. People pay extra for that personal touch, and it keeps her business busy.
The company also does “spec” homes. That means she builds houses without a buyer lined up, hoping someone will love them later. It’s a risk, but when it works, the payoff is huge. Between TV fame and happy clients, Built Custom Homes has grown into a steady money machine. It’s likely the biggest part of her net worth, even more than her TV checks.
Real Estate Flips: Buying and Selling
Jasmine doesn’t just build new houses. She also flips old ones. Flipping means buying a rundown property, fixing it up, and selling it for more. Her parents did this when she was a kid, so she learned the tricks early. Now, she uses that know-how to boost her income.
For example, she and Brett built their first home in Huntington Beach. After living there, they turned it into a vacation rental called “11th Street Retreat.” It costs about $1,000 a night to stay there. That’s a clever way to keep money coming in without selling.
But she’s flipped other properties too, renovating them with her signature style and selling them fast. Each flip can bring in tens of thousands or even hundreds of thousands of dollars in profit.
Real estate is risky, though. Prices can drop, or repairs can cost more than planned. But Jasmine’s good at it. She knows what buyers want and how to keep costs low. This side hustle adds a big slice to her net worth pie, making her wealth more than just TV and building.
The Shop by Jasmine Roth: Selling Style
Jasmine’s not done yet. She also runs an online store called The Shop by Jasmine Roth. It’s like a little treasure chest of home stuff. You can buy furniture, rugs, pillows, and decor—all picked out by Jasmine. Her fans love it because they can bring her look into their own houses.
The shop started as a way to share her designs beyond TV and custom homes. It’s not as big as Built Custom Homes, but it’s a nice extra. Running a store takes work—picking products, shipping orders, and keeping customers happy.
Yet, it fits her brand perfectly. Every sale adds a bit more to her bank account. Plus, it’s fun for her. She gets to play with colors and patterns, which she’s loved since she was a kid sketching in Virginia.
Brand Deals and Instagram: Extra Cash
With fame comes more ways to make money. Jasmine has over 600,000 followers on Instagram. That’s a lot of eyes on her posts! Companies notice, and they pay her to talk about their stuff. Maybe it’s a paint brand or a furniture line. These deals, called sponsorships, can bring in thousands per post.
She’s smart about it too. She only picks things she likes, so it feels real to her fans. On top of that, her big following helped her land other partnerships.
For instance, she’s worked with home improvement brands that fit her TV shows. Each deal is like a bonus on top of her other earnings. It’s not the main part of her net worth, but it sure helps it grow.
Her Book: Sharing Secrets
In 2021, Jasmine added “author” to her list. She wrote a book called House Story: Insider Secrets to the Perfect Home Renovation. It’s full of tips from her years of building and designing. Fans snapped it up, eager to learn from her. Writing a book isn’t a gold mine, but it adds to her income.
The book also boosts her reputation. People see her as an expert, not just a TV face. That trust helps her sell more homes and get more TV gigs. Plus, it’s a personal win. She loves teaching others, just like her dad taught her. The money from House Story is a small piece of her net worth, but it’s a piece she’s proud of.
Breaking Down Her Net Worth
So, what’s the total? Here’s my best guess based on everything we’ve covered:
- TV Shows: Maybe $500,000 to $1 million a year from hosting.
- Built Custom Homes: Likely $1 million or more in profits yearly.
- Real Estate Flips: Could be $500,000 to $1 million over time.
- The Shop: Probably $100,000 or so annually.
- Brand Deals: Around $200,000 a year from Instagram and partnerships.
- Book Sales: Maybe $50,000 to $100,000 total.
Add it up, and you land between $2 million and $5 million. The range is wide because some years are better than others. But it’s clear her career TV, building, and flipping—is the backbone of her wealth.
Why She Inspires Me
I’ve always admired Jasmine. She’s not just about money, she’s about making homes better and helping people. She started small, like me rearranging my room as a kid. Now, she’s a star who still feels real. Her story shows that hard work and a little risk can pay off. Plus, she’s a mom and a boss, juggling it all with a smile.
Her net worth isn’t just numbers. It’s proof of her grit and creativity. Whether she’s on TV or sketching a new house, she’s living her passion. That’s what makes her special—and why her wealth keeps growing.
Images from Jasmine Roth’s Instagram @jasminerothofficial
