Tasha K is a name that sparks curiosity. Known for her bold YouTube gossip videos, she’s built a career dishing out celebrity secrets with a glass of wine in hand. Her real name is Latasha Transrina Kebe, and she’s a big deal online.
Tasha herself said her net worth was negative $5.1 million, which She posted on Facebook on August 28, 2024, frustrated that no one asked her for the real number. Legal battles, especially with Cardi B, have turned her finances upside down.
But she still earns cash from multiple sources. So, let’s explore how she got here and what her money looks like now.
Who Is Tasha K?
First, let’s meet the woman behind the gossip. Tasha was born on March 10, 1982, in Panama City, Florida. She grew up in a Christian family with African heritage. Her parents moved to the U.S. before she was born. As a little girl, she dreamed of being a pop star, singing her heart out. Life took a different turn, though.
She keeps her private life hush-hush. Tasha’s married to Cheickna H. Kebe, and they have kids, but she doesn’t share much about them. After high school, she packed up and moved to Atlanta, Georgia.
That’s where her career sparked. Instead of chasing a music dream, she grabbed a camera and jumped online. YouTube became her stage, and she’s been shining there ever since.
Early Career
Tasha’s big break came in 2015. She started her YouTube channel, Unwine with Tasha K, with just a camera and some wine. No fancy setup, no crew—just her chatting about celebrity gossip. She’d sip her drink, smile, and spill the tea. People couldn’t get enough. Her fun, fearless vibe pulled in viewers fast.
YouTube was booming then, and Tasha jumped on the wave. She didn’t just read headlines; she added her own flavor. Fans felt like they were gossiping with a pal. Her channel grew from a handful of viewers to over 1 million subscribers today. That’s a huge crowd!
But it wasn’t easy at first. She worked late nights, posting often, figuring out what clicked. Slowly, her hobby turned into real money.
YouTube: Where the Cash Flows
YouTube is Tasha’s money machine. Her channel, Unwine with Tasha K, rakes in cash through ads. Every time someone watches, she earns a little from the ads that play. With millions of views, those pennies pile up. Some guess she makes $100,000 a year from ads. When a video goes viral, it could be even more.
Brands love her too. They pay her to talk about their stuff (like wine or health drinks) in her videos. These deals can bring in $500 to $5,000 each time. Add that up over a year, and it’s a nice bonus.
Her videos aren’t quick either; some last 20 minutes or more. Longer videos mean more ad breaks, which means more money. Plus, her fans keep coming back, keeping the cash steady.
What Makes Her Videos Pop?
Tasha’s got a special spark. She’s loud, funny, and says what she thinks. When she talks about a celebrity scandal, she throws in jokes and sass. It’s like hanging out with a friend who knows all the dirt. That’s why people watch—and why her bank account grows.
Growing Bigger: More Money Streams
Tasha didn’t stop at YouTube. She built a website, https://www.tashaklive.com/, where fans pay $12 a month or $144 a year for extra content. Think longer chats or early video peeks. If 1,000 fans join yearly, that’s $144,000. Pretty sweet, right?
Then there’s her merch. She sells T-shirts, hoodies, wine tumblers, and bags. Prices sit between $25 and $60. Imagine 500 fans grab a $30 hoodie—that’s $15,000 in her pocket. Her fans love rocking her stuff, and she loves the profits. It’s a happy deal.
Social media chips in too. On Instagram, with over 400,000 followers, she’s an influencer. Companies pay her $500 to $5,000 per post to plug their products. She’s teamed up with Sweet Bitch Wines and Nutra Burst before. These little gigs sprinkle more cash her way.
Podcasts and Live Fun
Tasha’s also got a podcast vibe going. Her YouTube videos double as audio for fans on the move. And she’s done live comedy shows called Come Tea. Fans buy tickets to laugh with her in person. Each event adds a bit more to her earnings pile.
Real Estate
Tasha’s got houses too. She owns a place in Panama City, Florida, and one in Miami. She used to live in Lawrenceville, Georgia, but now rents it out for $5,000 a month. That’s $60,000 a year from one spot. If her other homes bring in rent too, it’s a solid side income.
Buying property isn’t just about a nice home. It’s a money move. Houses can grow in value, and rent keeps the cash coming. Tasha’s real estate shows she’s planning ahead, not just living off YouTube.
Trouble Hits: Legal Battles Drain Her
Now, here’s where things get messy. Tasha’s big mouth landed her in court. In 2019, Cardi B sued her for defamation over wild video claims, like saying Cardi did drugs or cheated. Cardi won in 2022, and Tasha had to pay $3.9 million. That’s a massive blow!
She filed for bankruptcy in May 2023, hoping to dodge the debt. It didn’t work out like that. A judge set up a payment plan that Tasha has to pay Cardi $1.2 million over five years, starting at $176,532 and climbing to $318,653 by year five.
She still owes the full $3.9 million, though. Cardi’s team also got a rule: Tasha can’t trash-talk her or her family anymore. Plus, she has to share her tax returns and earnings reports.
Other fights hurt too. Kevin Hart sued her in 2023 over an interview with his ex-assistant. Legal fees and losses chipped away at her money. Tasha says these battles left her net worth at negative $5.1 million. That’s her word from August 2024, and it matches the financial chaos.
What’s Her Net Worth Made Of?
Let’s break it down. Before lawsuits, Tasha was doing great. Here’s a guess at her yearly earnings:
- YouTube Ads: Around $100,000 a year, more with big hits.
- Sponsorships: Maybe $20,000 to $60,000 from brands.
- Tasha K Live: If 1,000 fans pay, that’s $144,000.
- Merch: Could be $50,000 from sales.
- Social Media: About $20,000 to $50,000.
- Real Estate: At least $60,000 from rentals.
That’s $394,000 to $464,000 a year before taxes and legal hits. Over 10 years, she could’ve stacked millions. But the $3.9 million Cardi debt flips it. Subtract that from her earnings, and her net worth dips below zero.
I think Tasha’s right about being in the red. The Cardi lawsuit alone could sink her. Add other costs, and negative $5.1 million feels real. But she’s still earning, so it’s not hopeless.
Image from Tasha K’s Youtube
